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Sina Astor

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Sina Astor

locationViareggio, Lucca, Italy

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About  Sina AstorAbout Sina Astor

location

Centrally located in Viareggio, this hotel is right on the beach.

facility

The hotel has 2 lifts and features 68 rooms, including 18 suites and 10 single rooms. The friendly staff at the reception desk are happy to answer any questions. Amenities include a baggage storage service and a safe. Wireless internet access allows guests to stay connected while on holiday. The tour desk offers assistance with booking excursions. The hotel has a range of facilities for guests with disabilities. There are a number of shops as well. Additional amenities include a TV room and a playroom. Guests arriving by car can park their vehicles in the garage or in the car park. Other services include a 24-hour security service, a babysitting service, a childcare service, a car hire service, room service, a laundry service, a hairdresser and a coin-operated laundry. Active guests can make use of the bicycle hire service to explore the surrounding area. A business centre with fax machine and projector is available.

rooms

Air conditioning and central heating ensure that rooms maintain comfortable temperatures. In most units, guests can enjoy a view of the sea from a balcony or terrace. Rooms have a double bed, a queen-size bed or a sofa bed. Extra beds can be requested. A safe, a minibar and a desk are also available. Guests will also find a mini fridge included among the standard features. A trouser press is provided for guests' convenience. A telephone, satellite television, a radio and WiFi (no extra charge) are provided as well. A hairdryer and a telephone are available in the bathrooms, which are equipped with a shower and a bathtub. The hotel has family rooms and non-smoking rooms.

sport

The pleasantly heated water of the indoor and outdoor pools guarantees comfortable swimming. A terrace with sun loungers and parasols is available. The hot tub in the pool area promises pure relaxation. For those who wish to stay active while on holiday, the hotel offers cycling/mountain biking. Sport and leisure facilities at the hotel include a gym and callisthenics. Various wellness options are available at the hotel, including a spa, a sauna, a steam bath, a hammam, massage treatments and a solarium.

meals

Various dining options are available, including a restaurant, a café and a bar. Half board is offered as a catering option. A continental breakfast, lunch and dinner tempt guests with a wide range of dishes (dinner à la carte). Staff are also happy to provide children's meals.

 Amenities at Sina Astor Amenities at Sina Astor

  • Facilities

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      Air conditioning

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      Lobby

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      Conference Room

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      Room Service

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      Laundry Service

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      Bicycle Hire

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      Pets

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      Ironing services

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      Laundry

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      Parking

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      Smoking rooms

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      Wifi

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      EV Charging Station

  • Beauty and Spa

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      Massage

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      Spa

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      Steam and Sauna

  • Business Center and Conferences

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      Business Center

  • Common Area

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      Reception

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      Sun Deck

  • Distances

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      Beach

  • Family and Kids

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      Childcare service

  • General Services

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      Concierge

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      Luggage storage

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      Multilingual Staff

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      Pool/ Beach towels

  • Hygiene

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      Protective equipment for guests

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      Gym/ Fitness centre

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      First-aid services

  • Meals

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      Breakfast Buffet

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      Breakfast Served

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      Continental Breakfast

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      Bar

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      Restaurant

  • Object Information

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      Fax

  • Outdoor Activities and Sports

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      Outdoor sports

  • Room Facilities

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      Shower

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      Bathtub

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      Hairdryer

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      Minibar

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      TV

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      Mosquito Net

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      Room service

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      Slippers

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      Toiletries

  • Security

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      Fire extinguishers

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      Security Guard

  • Sport/Entertainment

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      Indoor Pool

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      Swimming Pool

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      Sauna

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      Gym

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      Tanning Studio/Solarium

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      Events

LocationLocation

Map preview

Around this property:

Beach

250 m

Centre

2000 m

Airport

29500.0 m

User Rating & ReviewsUser Rating & Reviews

  • Valuerating
  • Roomsrating
  • Cleanlinessrating
  • Servicerating

Excellent

452

Very Good

380

Average

181

Poor

78

Terrible

44

Recent Reviews: 1135

  • User:abeselkirk

    Trip type: Couples

    Lovely hotel with superb food.

    rating08 Oct 2026

    This hotel is excellent. All staff are helpful and friendly from the moment you arrive at reception to the bar, restaurant and housekeeping everyone is very pleasant.The hotel is situated at what I felt was the quieter end of Viareggio and is immaculate in every way. We were upgraded to a room with a balcony which was a bonus and much appreciated. Our room faced onto a side street but we had no issue with noise.The restaurant is fabulous and the food superb, there was everything you could wish for at the breakfast buffet and additional items you could have cooked to order. In the evening the restaurant menu focused on seafood, which suited us, the only issue we had was that it would have been better if we could have dined earlier but that is to do with our age!We did not use either the gym or the pool so cannot comment on those.I felt the hotel was excellent value for money and would have no hesitation in recommending it.Thanks to everyone at Sina Astor for giving us a lovely holiday. Hotel Manager, Owner at Sina Astor, responded to this review Dear Guest, Thank you for providing us with your candid feedback.We are delighted that you found your stay at Sina Astor so enjoyable, from the warm welcome at reception to the attentive care shown by our bar, restaurant and housekeeping teams.It is wonderful that you appreciated the upgrade to a room with a balcony, and we are glad the side-street setting kept things peaceful throughout your visit.Even so, we are sorry that the evening dinner schedule did not quite match your personal preference.Nonetheless, we are thrilled that our restaurant and its seafood-focused menu left such a strong impression. Our chefs take real pride in the breakfast buffet and the à la minute cooked options, so knowing you found everything you could wish for means a great deal to us.Finally, we are grateful for your kind words about our location at the quieter end of Viareggio, and we hope you were able to enjoy the easy access to the beach just across the promenade.We hope that you will return in the future.Kind regards,Luca Ramenghi, General Manager
  • User:Chris R

    Trip type: Couples

    Excellent!

    rating07 Oct 2026

    We were both impressed with this hotel. The staff at all times were courteous and helpful and prepared to listen to my imperfect Italian with patience. Our room was very clean and comfortable, and the breakfast was very comprehensive and of excellent quality - I can’t really think of anything else that could have been offered to guests at breakfast. Grazie mille a tutti! Hotel Manager, Owner at Sina Astor, responded to this review Dear Chris,Thank you for this high rating.We are delighted that you and your companion felt so at home with us. Our team always enjoys helping guests feel at ease, and it is wonderful to know they made your conversations in Italian a pleasure rather than a hurdle.Your appreciation for your room means a lot to us. We take great care to keep every space spotless and restful, so hearing that you found yours both clean and comfortable is truly rewarding.We are also glad the breakfast selection left such a positive impression. Our kitchen team works hard to offer a wide range of fresh, high-quality choices, and your words confirm they are on the right track.It would be a pleasure to welcome you back in the future. Kind regards,Luca Ramenghi, General Manager
  • User:John F

    Trip type: Family

    Great place to unwind at the end of an Italian vacation

    rating03 Oct 2026

    A perfect place to unwind at the end of our Italian trip, which included a week in the Florence countryside and Venice. This place felt like the Jersey Shore in the fall- not much going on. We arrived in late September, so many of the beach clubs were closed. The hotel has an arrangement with a beach club across the street. We got two chairs, an umbrella, and a small table for 28 Euros a day. The water was warm, and the beach was uncrowded. The hotel staff was very helpful and very professional. Breakfast was the best we experienced on this trip. The room was small, but we had a balcony with a great view to watch the Mediterranean sunsets. I would return to this hotel. Hotel Manager, Owner at Sina Astor, responded to this review Dear John,We appreciate you sharing your comments with us.We are delighted that you chose Sina Astor to unwind at the end of your Italian journey. It is wonderful to hear that our staff made such a positive impression with their helpful and professional approach, and that our breakfast was the best you enjoyed during your entire trip.We also appreciate your kind words about the beach arrangement. The warm water and uncrowded shoreline in late September make for a truly peaceful setting.That said, we are sorry that you found the room a little compact. Our Classic and Superior rooms are designed to be cosy, and we also offer more spacious Deluxe rooms and Suites, many with generous balconies and panoramic sea views.Nonetheless, we are glad that your balcony gave you the perfect spot to take in our Mediterranean sunsets. Your willingness to return means a great deal to us, and we are pleased that the value and cleanliness of your stay met your expectations.We hope you were able to enjoy our wellness centre during your visit, with its heated indoor pool and spa facilities available all year round.We look forward to the pleasure of welcoming you back on another occasion.With our best wishes,Luca Ramenghi, General Manager
  • User:MABDerbyshire

    Trip type: Couples

    Fab hotel in great location- staff make it a great experience

    rating01 Oct 2026

    We booked this hotel through Jet 2 as a replacement holiday after being let down by Riviera travel with just 72 hours notice of a cancelled river cruise. We were highly delighted with the hotel, their facilities and particularly their staff were amazing and could not do enough for us - Marina on reception was so helpful and professional- she even helped us change rooms as my husband had mobility issues getting up a staircase. Breakfast was to die for and Klejdi on the door as always so helpful and polite - I’ve never seen such an amazing choice and fab service. We always went back for a night cap and our barman was amazing - his gin making skills are a work of art ??????The beach club with beds umbrellas and towels provided by the hotel was a bonus just across the road and right on the beach with a lovely cafe bar. When I read the 1 star review below I honestly thought he was talking about a different hotel ! His comments are unfounded as they could not be further from the truth - it’s a lovely hotel in a fantastic location but it’s the staff that definitely make it a lovely experience ?? Hotel Manager, Owner at Sina Astor, responded to this review Dear Guest,Thank you for positively reviewing your visit.We are delighted that you found our hotel to be such a wonderful place and that our location right on the Viareggio promenade suited you so well.Our team takes real pride in looking after every guest, so it is heart-warming to read your praise for Marina at reception and her swift help with changing your room. Klejdi and our doorman team will be equally pleased to hear your warm words about their welcome.It is lovely that you enjoyed the breakfast spread so thoroughly and that your evenings were capped off with expertly crafted cocktails from our bar. We are also glad the beach club across the road added to your stay, with everything you needed for relaxing by the sea.We would love to have you back.All the best!Luca Ramenghi, General Manager
  • User:Donyale

    Trip type: Couples

    Horrible, Subpar Hotel Experience!

    rating21 Sept 2026

    Luckily, we only stayed here as part of a charitable auction package to see Bocelli. But from check-in to check-out, it was a disaster! The welcome at the reception was inhospitable and rude. They could not find our reservation and acted like it was our fault and a huge inconvenience to find it. Just terrible. When finally assigning us a room, they said it was one of the best. Please! It was dirty, completely outdated, and had a severely cold feeling. The shower leaked each time you used it as the door was not securely on the track. The only saving grace was a large terrace looking out to the sea. But, of course, we had to come back into the room to sleep! But the real disaster is breakfast. Never in our lives have we had worst service. First of all, breakfast is lacking for a four star hotel in Europe. Just tired and unimaginative. But what was worse was the service! After being greeted with a smile by the host, everything went downhill. The servers are rude and distant barely wanting to serve coffee. We asked for water, they told us to get up and retrieve it for ourselves. While we arrived for breakfast 20 minutes before service was over, on the dot we were told that we had to leave — rudely. So was the table next to us. We were appalled! Never in my life have I arrived for breakfast, been welcomed in and told to leave the moment it was technically over. The waiter was rude when we pushed back and told us they did not have a work a minute over time. We asked for the manager and he was even ruder. He told us to leave and when we all said we would give this service a bad review, he said he didn’t care but that we better not take photos because it was against the law! No one said anything about taking photos so this was an absurd thing for a manager to say to us. He was belittling, combative and just extraordinarily unprofessional. Never in my life have I experienced such a rude and incompetent restaurant manager. This is not a four star hotel experience. It is two star at best and I cannot stress enough that if you read this review, do not stay here! Terrible from start to finish. Luca Ramenghi, General Manager at Sina Astor, responded to this review Dear Guest,Thank you for sharing your feedback. We regret that you left with a negative impression, however, we respectfully disagree with the assertions in your comments.Our records show that your reservation was located without undue delay, and the room assigned was consistent with the booking, any maintenance or cleaning issues, had they been reported during your stay, would have been addressed immediately by our team.Breakfast service ends at 10:30, and guests arriving 20 minutes before closing are welcome to enjoy the buffet until that time, our staff informed you politely of the closing schedule, we do not accept the characterization of our restaurant manager conduct as rude or unprofessional, despite your constant provocations our team acted within our policies and in a professional manner.We stand by our team and our standards, and we cannot agree with the version of events as described. We wish you all the best in your future travels.

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