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Icon Embassy

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Icon Embassy

locationSalamanca-Serrano, Madrid

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About Icon EmbassyAbout Icon Embassy

Location

This attractive city hotel is located in the business district of Madrid within a short distance of countless shopping venues and restaurants. A selection of nightclubs are located only 150 m from the hotel and links to the public transport network lie 50 m away and can easily be reached on foot. There is a bus station 4 km away and the train station lies some 2 km from the hotel. Madrid airport is situated roughly 15 km away.

Facility

Guests have a choice of 75 double rooms located in two 6-storey buildings with lifts. Guests are warmly welcomed by English- and French-speaking staff at the 24-hour reception desk in the lobby. Check-in/check-out service is available round the clock. Amenities include a baggage storage service and a safe. Wireless internet access allows guests to stay connected while on holiday. The tour desk offers assistance with booking excursions. The hotel has a range of facilities for guests with disabilities. Wheelchair-accessible facilities are available. There are also a number of shops that make for great strolling and browsing. Additional amenities include a newspaper stand and a TV room. Guests arriving by car can park their vehicles in the garage or in the car park (for a fee). Further services and facilities include a babysitting service, a childcare service, a car hire service, medical assistance, a transfer service, room service, a laundry service, a coin-operated laundry and a hotel shuttle bus. A bicycle hire service provides all the necessary equipment for exploring the surrounding area. A business centre with fax machine and projector is available.

Rooms

Air conditioning and individually adjustable heating ensure that rooms maintain comfortable temperatures. A balcony is among the standard features of some rooms. The rooms have a queen-size bed and a sofa bed. Extra beds can be requested. A safe, a minibar and a desk are also available. Guests will also find a mini fridge included among the standard features. An ironing set is provided for guests' convenience. A direct dial telephone, a television with satellite/cable channels and WiFi (no extra charge) are provided as well. Bathrooms are equipped with a shower and a bathtub. A hairdryer, a vanity mirror, bathrobes and a telephone are available for daily use. As an extra convenience, bathrooms provide cosmetic products. Wheelchair-friendly rooms with wheelchair-accessible bathrooms are also available. The hotel has family rooms and non-smoking rooms.

Sport

Fine weather can be enjoyed on the terrace. The hot tub in the pool area promises pure relaxation. Leisure activities and facilities at the hotel include cycling/mountain biking, golf and a spa or, for a fee, a gym. A dance club offers fun and entertainment.

Meals

Various dining options are available, including a breakfast room, a café and a bar. Guests can enjoy the culinary delights of the non-smoking, air-conditioned restaurant, which provides high chairs for children. Catering options include bed and breakfast, half board and full board. A continental breakfast buffet guarantees a great start to the day. For lunch and dinner, guests can order à la carte.

Payment

The following credit cards are accepted: American Express, VISA, Diners Club, JCB and MasterCard.

Amenities at Icon Embassy Amenities at Icon Embassy

  • Facilities

    • -

      24-hour check-in

    • -

      24-hour reception

    • -

      Air conditioning

    • -

      Bar(s)

    • -

      Bicycle Hire

    • -

      Café

    • -

      Car Park

    • -

      Conference Room

    • -

      Disability-friendly

    • -

      Foyer

    • -

      Garage

    • -

      Hotel Safe

    • -

      Laundry Facilities

    • -

      Laundry Service

    • -

      Lifts

    • -

      Medical Assistance

    • -

      Newspaper kiosk

    • -

      Nightclub

    • -

      Pets

    • -

      Restaurant(s)

    • -

      Restaurant(s) with high-chairs

    • -

      Restaurant(s) with non-smoking area

    • -

      Room Service

    • -

      Shops

    • -

      TV Room

    • -

      Wifi

  • Hygiene

    • -

      Contactless check-in/-out

    • -

      Contactless payment

    • -

      Enhanced cleaning programme

    • -

      Hand sanitiser

    • -

      No high-touch furnishings

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      No high-touch furnishings in public areas

    • -

      Protective hygiene screens

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      Social distancing regulations

    • -

      Use of commercially available disinfectants

  • Meals

    • -

      à la carte Dinner

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      à la carte Lunch

    • -

      Breakfast Buffet

    • -

      Continental Breakfast

    • -

      Full Board

    • -

      Half Board

  • Sport/Entertainment

    • -

      Cycling/Mountain Biking

    • -

      Golf

    • -

      Gym

    • -

      Jacuzzi

LocationLocation

Map preview

Around this property:

Restaurants

20 m

Shopping opportunities

20 m

Bars / Pubs

20 m

Public Transport

50 m

Nightclub

150 m

Park

200 m

City Centre

1 km

Train Station

2 km

Golf Course

5 km

User Rating & ReviewsUser Rating & Reviews

  • Valuerating
  • Roomsrating
  • Cleanlinessrating
  • Servicerating

Excellent

510

Very Good

103

Average

28

Poor

6

Terrible

11

Recent Reviews: 658

  • User:StephanieE370

    Trip type: Couples

    Lovely Boutique Hotel in Serrano

    rating18 May 2026

    We absolutely loved our entire experience at the Icon Embassy Hotel. The location is perfect for visiting all of the best Madrid has to offer. The rooms are very well equipped with spacious bathrooms and useful amenity kits, coffee/tea makers, comfortable beds and are very well sound proofed. The breakfast is absolutely spectacular with a large selection of traditional Spanish dishes as well as international fare. But it was the Staff who were the stars...every person we encountered from Front Desk to Housekeeping was friendly and helpful. A special thanks to Noemí and Francisco for making our stay so enjoyable. Adrián Urquiza, Guest Services / Front Office at Icon Embassy, responded to this review Dear Stephanie,Thank you for your wonderful review. We are delighted you enjoyed your stay at Petit Palace Embassy. It means a lot to know our healthy buffet and service met your expectations. I will personally share your kind words with our colleagues, especially Noemí and Francisco, who will be thrilled to hear them.We look forward to welcoming you back to Petit Palace Embassy. See you soon!Adrián UrquizaExperience ManagerPetit Palace Embassy

  • User:SwizerlandRoisinDubh

    Trip type: Business

    Triple A location

    rating22 Jan 2026

    Location is fantastic: and despite being on Serrano I experienced zero noise (2nd floor). Bed and pillows are good as is the bathroom. The only thing I missed was a (small) desk one could work on. Staff is super friendly and helpful. Price was on the steep side (north of 300 EUR for a single room). Gema de Tera Fernández, Director General at Icon Embassy, responded to this review Dear Guest;We would like to thank you for having chosen our hotel for your stay in Madrid and for taking the time to share your experience with the the tripadvisor traveller´s community.We are very pleased to read you enjoyed our unbeatable hotel location, Icon Embassy is the only one hotel located in the famous Serrano Street , as much as you appreciated the hospitality provided by our lifestlye team. Your comments have been shared into the team and all of us are grateful for your recognition to their efforts.Look forward to welcoming you in the near future.Best Regards,Icon Embassy & Florafina´s Restaurant Team&Gema de TeraHost-Hotel Managergema.detera@petitpalace.com

  • User:Baiona-Humber_2014

    Trip type: Couples

    My Home away in Madrid

    rating16 Dec 2025

    Best location on Salamanca neighborhood, shopping, restaurants and bars is the best that Madrid has to offer. Very professional staff from front desk, bar, restaurante and housekeeping. Extremely clean and confortable. The best value for your money Adrián Urquiza, Guest Services / Front Office at Icon Embassy, responded to this review Dear Baiona-Humber_2014, Thank you for choosing Icon Embassy for your stay in Madrid and for taking the time to share your opinion. Our entire team works hard to always offer the best service to our guests, and we are delighted to hear that you had a thoroughly satisfying experience and that you spoke so highly of the service provided by our hotel team.We hope to continue to earn your trust and that you will choose us again on your next visits to the city. Kind regards, Adrián Urquiza Experience Manager

  • User:Adriana C

    Trip type: Business

    Great choice

    rating23 Oct 2025

    Great location, great quality vs price. Great location, great quality vs price. Great location, great quality vs price. Great location, great quality vs price. Gema de Tera Fernández, Director General at Icon Embassy, responded to this review Dear Adriana;We would like to thank you for having chosen Icon Embassy for your stay in Madrid and for taking the time to share your experience on Tripadvisor.com.We are very pleased to read you found the best combination of quality-price and location in our hotel and we look forward to welcoming back in the near future.Best Regards,Icon Embassy & Florafina Restaurant Team&Gema de TeraHost-Hotel Directorgema.detera@iconhotels.com

  • User:HiliLebel

    Trip type: Family

    100/1000000 Number 1 hotel in Serrano !

    rating04 Oct 2025

    Everything was perfect!Best location, the room and bathroom were very very clean (cleaned every day),amazing breakfast and wonderful staff!!!This is my second time at this hotel and not the last time for sure.Thank you 🙏🏻 Gema de Tera Fernández, Director General at Icon Embassy, responded to this review Dear Guest:We would like to thank you for your loyalty to Icon Embassy for your different stays in Madrid and for taking the time to share your experience with us. We’re thrilled to hear your kind words about our team and really appreciate your recognition of their hard work. We always strive to go the extra mile and we are grateful for your recognition to their efforts.As we say in Spain, good things come in threes so we hope to welcoming you again very soon.Best Regards,Icon Embassy & Florafina Restaurant Team&Gema de TeraHost-Hotel Directorgema.detera@petitpalace.com

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